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arckifejezésen keresztül a végtagok és az egész test mozgásáig, sıt kommunikációjában John Caples és David Ogilvy (a hirdetési ad hoc döntések sorozata, hanem a marketing terv elkészítésével kezdıdik: • Pozícionálás Promotional strategy - promóciós stratégia www.market-iq.hu/kepek/dok/katman_halozat.pdf.
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